McLaren is not Following Ferrari and Corvette Into the Electric Future.
“McLaren is a very nimble company. Even if they’re not planning on moving ahead with all-electric at the moment, they’re on the cutting edge of what’s happening in the electrification sector,” Fletcher says. “And anyway, you can never say never in the auto space. Everyone is hedging their bets.”
Mclaren supercar action
The limited-edition hypercar will undoubtedly cause a splash. Even if it’s “only” a hybrid, it’ll foretell what’s yet to come.
McLaren started with the million-dollar, 903-horsepower hybrid P1 in 2013, which joined such contemporaries as Ferrari’s La Ferrari hybrid and Porsche’s 918 Spyder Hybrid. Next year, it will unveil the production version of the BP23, a three-seat, hybrid, super-fast prototype the company hinted at this month in Geneva.
It’s not often that the head of a major car company will admit to not being up to speed on the latest, hot industry-wide trend.
Last week, in Geneva, McLaren Automotive’s director of global sales said he knew “very little” about the Formula E electric-car racing series that many other automotive brands (Audi, BMW, Jaguar, Porsche, Renault, to name a few) have resoundingly backed since it expanded last year.
McLaren debuted the limited-edition Senna as part of its “Ultimate Series” line at the recent Geneva Auto Show. All 500 units sold out—with no test drives given.
The Tongue has firmly been placed in cheek after McLaren announced that a flip-flop sponsor would appear on their Halo device.
McLaren has announced a new partnership with Gandys, a British lifestyle brand founded by brothers Rob and Paul Forkan after their parents died in the December 2004 tsunami that struck southeast Asia.
Gandys’ success enabled the Forkan brothers to open a charitable foundation called Orphans For Orphans in Sri Lanka, where their parents were killed, and the company and its charity work has continued to grow since.
Its deal with McLaren means the British team’s cars will feature Gandy’s branding on its halos in Melbourne next week.
McLaren’s announcement of the deal referenced the comparisons drawn between the new-for-2018 cockpit protection device and the shape of a flip-flop.
“Today’s announcement means Gandys will become the first brand to take advantage of the unique shape of the new-for-2018 halo cockpit protection structure, which has frequently been compared to the distinctive upper of a flip-flop,” it said.
Gandys will also produce a special McLaren-inspired flip-flop, dubbed a “halo edition” by the team, with 100% of profits going to the Orphans For Orphans foundation.
McLaren F1 halo to be sponsored by flip-flop company at Australian GP.
The Halo has widely been derided for how it makes the car look uglier and many have noticed its likeness to a sandal.
McLaren has made full use of the joke and confirmed flip-flop manufacturer Gandys will appear on their Halo at the Australian Grand Prix as well as make a limited edition sandal for the McLaren merchandise range.