You might have noticed that whenever a car designer draws a concept model, it always has cartoonish features and massive wheels. Things that would just never appear on a proper production car in that size and shape.
Given that car designers are ultimately supposed to be creating new production models, you might wonder why concept artwork has to be so over-the-top.
We asked BMW exterior designer Hussein Al-Attar that question at the X2 media launch in Lisbon last month. His answer was exactly what you’d hope for but perhaps not what you’d expect: “It’s because it looks really cool.”
“If you draw a car in perfect proportion, they [executives who give the go-ahead for a new model] will never look at it,” says Al-Attar.
“What you have to do is exaggerate the character because it’s not actually a car, it’s a drawing.
“That’s what we do with concept cars: they’re the trailer for the blockbuster movie so you show the best scenes in a spectacular way.”
Al-Attar and Sebastian Simm both worked on the exterior of the new X2, a model which plays with design detail more than any other BMW SUV to date.