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Will the Urus become more successful than its spiritual predecessor?

The Lamborghini Urus was unveiled in 2017, five years after the Italian carmaker unveiled its first SUV in the form of a concept car. But even though it’s Lambo’s first SUV, the Urus isn’t the first utility vehicle coming from Sant’Agata Bolognese. Lamborghini began meddling with the idea all the way back in 1977 and launched its first production model in 1986 as the LM002. That’s a few good years before AM General introduced the iconic Hummer H1 for civilian use in 1992.

In many ways, the LM002 is the spiritual successor of the Urus, but the two utility vehicles are actually very different. They were conceived for different purposes, have radically different designs, and deliver different performance figures. With the modern SUV now official and on its way to showrooms, we take a look back at Lambo’s history with utility vehicles and the iconic LM002. How does the Urus compare to Lambo’s first venture into this market and what sets the two SUVs apart? Find out below.

54 thoughts on “Will the Urus become more successful than its spiritual predecessor?

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